Coaching for pool & spa business owners with real industry experience.

I'm the only business coach dedicated solely to the swimming pool and spa industry. I bring 27 years of 'in the trenches' 'hands on' experience having owned and operated my own highly successful multi award winning pool shop and service business, giving me an innate understanding of the struggles and challenges a pool and spa industry business faces. It is from this experience and the success that I achieved, overcoming the seasonality of our industry, growing a thriving service division and an award winning retail store, substantially increasing profitability and developing a strong and renowned brand; that I will help you overcome the load you are carrying – love your business and the enjoy the lifestyle it gives you, your family and your team.

It is not me that will make the difference; it is you that makes it happen. What I bring is accountability, a friendly ear and a supportive shoulder, along with strategic planning, a clear pathway, foundations, systems and a library of resources. With a strategic pathway, resources to support and accountability to help build drive and momentum, you will soon be improving areas of your business that have been stagnant for years. I have helped clients build and strengthen their service and retail division, that saw them become the leader in their market, exceeding their previous years gross turnover within the first 5 months of the new year, and increasing their service numbers by more than 50%.* (*note this level of success cannot be guaranteed, outcomes are varied, success is dependant on the level of commitment of the business owner/s and key team members)

This is a common belief – but I beg to differ! Our business was profitable through every winter in the last 10 years of business – once I put into place some key practices. Winter is a time of the year not to be wasted – I can show you how to boost profitability and productivity not only in winter but also taking the opportunity in the colder months to lay the foundations for a sensational summer season.

Staff – the quality of or the availability of, are common complaints I hear from industry. I can say that having come from an area where ‘pickings’ were slim to none; I understand the concern and feel your pain. Staff can be your biggest headache BUT also your biggest asset – are you aiding their failings or are you building their success? Every business has the same pain but different causes, we strip back the cause, address the issues, build a strategy and deliver a strong team that can power you on into the future. The keys to success are building a strong culture, developing a career pathway, bringing your staff in on the journey, creating ‘buy-in’. People don’t care until they understand your ‘why’.

Absolutely! And one of the first things we can work on is creating more time in your day. It is vital that you make time to work on your business not just in it, so while making time to work with me might seem like a huge ask, just like “you’ve got to spend money to make money” – “you’ve got to invest time to create time”. It is important that you set aside time for your coaching sessions – uninterrupted, undistracted; and it’s important that you ‘do your homework’ – change doesn’t just happen by magic, you have to make the change, be the change. However, change doesn’t need to be big to make a difference, the KAIZEN approach – that small, ongoing positive changes can reap significant improvements. One of my favourite sayings is – “how do you eat an elephant?” …….. one bite at a time. Small, manageable changes, to add up to significant improvements.

I work with businesses all around Australia, and overseas.

Yes, I can come and spend time in your business, it can give me some great insight into how your business functions. A professional outsider’s prospective can often see bottlenecks and issues that you and your team are oblivious to or don’t know how address. I can also undertake a ‘mystery shopper’ of your business, 1:1 meetings with your staff, a review of your retail presentation and customer service experience, amongst other assignments.  Pricing of these visits is on an individual basis, please contact us to get a quote.

I ask for a minimum 6-month commitment. It takes time and commitment for you to see change and ultimately the benefits that come from it. Some changes you will see straight away, others take months to see the results. If you are committed to the cause, implement the changes, you will see the results. It’s a bit like an exercise routine, do it once or twice or for a week or two, and you will see little to no difference – you’ll likely only experience the pain that comes with exercising muscles that haven’t been used in a long time; but committing to exercising regularly on an ongoing basis you see real change, muscle definition and a level of fitness you could only have dreamed of in the beginning. Committing to making change and improvements in your business is no different.

The best thing to do is book a no obligation call with me. We will meet over Zoom and get to know a bit more about each other and see if we are a good fit. It is important that you feel comfortable with me, and for me to make sure that I feel I can make a difference for you. Let’s chat and see how we go